The online world of commerce and information is more competitive than ever and there is no projection of traffic slowing down. According to a survey by Netcraft, more than 140,000 new website’s launch every day; that is a vast amount of competition. For this reason, having a site that stands out from the rest of the pack is critical for success. Making this happen takes a bit of know-how but it is a manageable and worthwhile endeavor. Search Engine Optimization, or SEO, is a growing and evolving facet of life on the web. Success in optimizing a site pays off in increased traffic and better overall business.
Data from the biggest search engines, like Google@ and Bing@ proves that websites at the top of the search page get the most traffic, few users go beyond the first page of a web search; many do not venture beyond the first four or five sites listed. This is why being on the coveted first page, near the top if possible, can transform site traffic. It is easy to see the importance of mastering the practice of SEO; with a bit of insight and some useful tools improved standing on search result pages is just a few clicks away.
Search Engines- How They Work
It is now a daily part of modern life, whether it is for sushi or space camp, querying a search engine is as common as flipping on a light switch. The majority of search engine users give no thought at all to what happens after clicking that search icon. Search engines have specialized algorithms designed to find relevant matches to search queries. An important thing to remember is that search engines do not wander the web searching for brilliant artwork or clever graphics.
A search engine is a text-based entity designed to crawl through the web indexing, referencing, matching, and calculating relevancy of web pages based on the queried term. This bit of software, known as a crawler or a spider, follows the algorithms and specifications of the search engine. It bears noting that not all search engines operate with the same algorithms and search engines alter their algorithms from time to time. For example, Google@ bases page rankings on the number of links a site has and the age of the links. Bing@ places emphasis on page keywords and gives no preference to the age of links or domains. Understanding the behind the scenes workings of search engines is essential to optimization.