Tools of the SEO Trade

Many online tools are available to expedite the Search Engine Optimization process. It is well worth the effort to spend time lining up links to the tools that will be helpful in the long run doing this will be a timesaver. While each website will have its own unique needs, this is a short list of tools, which are universal to Search Engine Optimization.

Search Engine Spider Simulator

Because search queries begin with a spider crawling out to find relevance, the Search Engine Spider Simulator is a helpful tool for optimization. After entering the URL, users see the website from the perspective of a spider. This is an effective way to understand which aspects of the website require attention and which will not benefit from the extra effort. For example, spiders do not view all of the content on a website. Flash-based content, imagery and content generated by javascript are not visible to search engines. Investing time and effort improving these areas will not make a site more relevant on the search result page. This tool also shows hyperlinks that will be crawled when a search engine goes to a particular website.

Search Engine Spider Simulator

Similar Page Checker

Search Engines see a fine line between a website being too similar and not similar enough to other sites. Using the Similar Page Checker tool will show if a website possesses the right balance between both extremes. While the exact percentage of similarity is unknown, the fact remains that search engines penalize sites that are too similar to others.

Keyword Density Checker

Keywords use can make or break most websites. The Keyword Density Checker will crawl through a site, remove stop words, and show how often keywords are used on a website. Search engines lower ranks of sites that contain too high of a keyword count. Conversely, enough keywords to show site relevance are necessary.

Keyword Cloud

This has a similar purpose as a Keyword Density Checker, but a Keyword Cloud gives users a visual display of keywords on a website. The keywords with high density appear with larger fonts. The best arrangement would show main keywords in the largest fonts at the beginning of the Keyword Cloud.

Keyword suggestion tool

Website Keyword Suggestions

Optimizing for keywords is necessary because keywords are the basis of search engine rankings. This tool helps users find useful keywords based on the subject of the website. Additionally, the Website Keyword Suggestions tool provides estimates of the potential website traffic created by various keywords. Also, remember where the keywords are placed is important. Placing keywords in the URL, page title, domain name, headings, and the first paragraph will bump the site up on the search results page.

Backlink Building Tool

The Backlink Building Tool assists SEOs find sources for quality backlinks. Specify a topic or theme and the tool searches for websites of that theme or topic that contain phrases like “Add site”, “Add Article”, “Add URL”, “Add link”, and “Submit URL”. Sites with these words have the potential to provide useful quality backlinks. The importance of quality backlinks to Search Engine Optimization cannot be overstated. A website with numerous backlinks sees little, if any, reward from search engines if the backlinks are not quality backlinks. A backlink linked to a site that has similar themes or topics is a quality backlink.

Backlink Anchor Text Analyzing Tool

Knowing the source of the backlinks is an important way to see the quality of the backlink. The Backlink Anchor Text Analyzing Tool allows a website toy determine the backlinks and the websites associated with them. If the backlinks are quality, this tool also helps link the text used by backlinks to the website.

Backlink Summary Tool

This tool gives websites a summary of competitor’s backlinks.

Backlinks and Linkbuilding

Link Price Calculating Tool

Several factors determine how much a site should charge or pay each month for a text link ad on a specific URL. The Link Price Calculating Tool allows SEOs to be sure pricing is appropriate. It looks at variables like age of the website, number of quality backlinks, and the web site traffic ranking.

Search Engine Friendly Redirect Checking Tool

In the area of web page redirection, the 301 redirect is the most effective way to be sure of correct redirection for search engines. This is especially important if file names change or pages reordered. Search engines read the code “301” as meaning “moved permanently” and will preserve search engine rankings for that page. Using the Search Engine Friendly Redirect Checking Tool is important if redirects are anything besides 301 redirects. Otherwise, there is a risk of traffic being lost or search result page standings falling.

Alexa Rank Checking Tool

Since no website operates in a vacuum, keeping an eye on the competition is a good business practice. The Alexa Rank Checking Tool is a simple way to see how a website ranks as compared to other competing websites. Enter domain names and view a list of where sites are in relation to traffic.

For years, the arena of Search Engine Optimization seemed mysterious. Asking an SEO professional for a job description often netted long and confusing answers filled with technical jargon. Recently the SEO field has become a more understandable and user-friendly place. As the public relations field continues to cross over into SEO, it is likely that SEO will become even more understandable even to those who are not experts in the field.

The Search Engine Optimization world is constantly changing. Useful tools and communities help SEO professionals master their fields confidently. A caveat to this information is that search engines change their algorithms and ideas regarding relevance. Therefore, it is important for Search Engine Optimization professionals to be diligent and to stay on top of the latest trends and changes. Networking with other Phoenix SEO professionals is a good way to stay informed and ahead of the changes.